Sears is currently testing a new beta of a potential new Google offering called “Enhanced Email,” which allows a form of browsing to occur within an email viewed within Gmail.
For instance, Sears was able to include seven “pages” containing 20 best-selling products that its Gmail subscribers could browse using the navigation within the module without leaving the email.
When a subscriber hits the “next” link in the module’s navigation, the current set of products slides out of the box to the left and the next set of products slides in from the right in one smooth motion.
It is still a beta function and the email is personalized at the time it is open, not before the email is sent.
You can see the result of this new feature above.
For more information, you can read the article from chad on the link below:
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